Best Salesman in the World Peeler

 

Today let's we talk about Best Salesman, Joe Ades, who became a New York legend selling potato peelers on the streets of Manhattan for more than a decade. By slinging these everyday kitchen tools at $5 each, he earned a small fortune.

Why He's Inspiring

Sales can be a lucrative career. Imagine the commission you could make just by closing a deal on a new Bentley, or by selling a private jet to some serious high-rollers. But maybe you don't have to go to such extremes. No one knew that better than Joe Ades: While appearing on The Today Show in 2008, Ades said, “Never underestimate a small amount of money.” His unique story of hard work and confidence explains why.

Joseph Ades was born in 1934 in Manchester, England to a poor family. He began selling common items on the street at a young age, even dropping out of school to do so. Ades spent decades perfecting his craft, though he called himself a pitchman or “grafter,” not a salesman. By the 1990s, Ades found himself in New York City with the one item he'd chosen to sell: $5 potato peelers. Why peelers? Mainly because they're lightweight. As an experienced salesman, Ades knew that with the proper pitch he could sell anything, and it helped that his peelers work and are portable.

For about 15 years, Ades performed his sales pitch sitting on the city sidewalks nearly any day that it wasn't raining (though he didn't have a license to do so). “It's a much easier way to get a crowd,” he told Vanity Fair in 2006 of sitting on the street. “When you're down low, people walking past can see the backs of people but they don't know what they're looking at. They have to stop and look to see what those people are looking at.” Before he gained notoriety, patrons at upscale cocktail bars often laughed at Ades when he told them he sold potato peelers for a living. But Ades, who died in 2009, went home to a three-bedroom apartment on Park Avenue after a long day's work.

Wait, let's review this video.

Although he had a killer sales pitch as demonstrated in the video below, that wasn’t the most surprising thing about him. My mind was blown when I learned that he’d earned over $1,000,000 with this single pitch by pulling in and converting the NY folks who are notoriously busy and difficult to stop.

I think there’s a few things that all sales people could learn from watching the video below.

 

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