Successful Mission: What is a mission and how do you define your mission?


Okay guys, here is my first question.

“What is a mission and how do you define your mission? What does this mean for you as marketer?”

As an example, a corporation or a company has a mission statement and a company mission. If for example, BMW’s was to make as much money as possible for its share holders instead of creating the ultimate driving machine, how many cars do you think they would sell?

BMW’s mission is to build a product that is superior in every way. Safety, convenience, technology, comfort touch feel, experience, the package wrapped up in an incredible buyer’s experience.

So this make people who are obsessed with BMW, are their customers for life. Regardless where he or she lives, they will always buy BMWs from the same people at the same dealership.

Here are some of the mission statements that I gathered online.

BMW Group’s worldwide: “To be the most successful premium manufacturer in the industry.”

Wal-Mart: “To give ordinary folk the chance to buy the same thing as rich people.”

Mary Kay Cosmetics: “To give unlimited opportunity to women.”

3M: “To solve unsolved problems innovatively”

Merck: “To preserve and improve human life.”

Walt Disney: “To make people happy.”

Petronas: “Our objective is to contribute to the well-being of the people and the nation”

Notice how these one-line samples are supported by value wordings that show how the mission will be accomplished and measured.

So in our case, may it be our small conventional business or it may be our online business or a home business, we need to have a mission statement as well. This is to motivate us along the way and also remind us of what is our purpose in having those businesses. This will make us stay focus like those corporations above 🙂

I guess you already know what my next question is. This is my next question, “What is your mission statement? What is your “purpose”? I will tell you this in my next post. Stay tune.

Note: If you need some ideas on how to write your mission statement. Read it here, “How to write a Mission Statement” by Janel M. Radtke, or visit the site at http://www.tgci.com/

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